Find themes in customer feedback
Groups feedback into themes, counts them and picks out what to fix first.
Below are [number] pieces of customer feedback from [where they came from]. Group them into themes. For each theme, give: a short name; how many comments mention it; two typical quotes, in the customers’ exact words; and whether it’s praise, a complaint or a suggestion. Then rank the top three problems by how often they come up and how serious they seem, and suggest one fix for each, in plain, practical language. Count carefully, and say when a comment fits more than one theme. The feedback: [paste the comments, one a line, with names and personal details removed]
Tips for a better answer
- Check the counts yourself on a small batch: AI can miscount long lists.
- For hundreds of comments, use an assistant that can read a spreadsheet and show its working.
An example, filled in
Below are 12 pieces of customer feedback from our survey after appointments at a dental practice. Group them into themes. For each theme, give: a short name; how many comments mention it; two typical quotes, in the customers’ exact words; and whether it’s praise, a complaint or a suggestion. Then rank the top three problems by how often they come up and how serious they seem, and suggest one fix for each, in plain, practical language. Count carefully, and say when a comment fits more than one theme. The feedback: Lovely staff but I waited 40 minutes. Couldn’t get through on the phone. The hygienist was so gentle. Online booking kept crashing. Running late again, 30 minutes. Reception were kind when I was nervous. Phone lines always busy at 8am. Parking is a nightmare. Great explanation of my treatment. Waited ages past my time. Can’t book online on my phone. The new chairs are comfy!
Before you paste it in. Leave out names, contact details, passwords and anything confidential. At work, use the AI tools your employer has approved, and check what comes back before you rely on it. Using AI at work safely
More on this kind of job: AI for a small business: where to start, a free Learning Hub guide.
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