Our verdict
Being tested. An editor is using Gong hands-on; the verdict and score appear here once they sign it off.
What it does
Gong records your team’s sales calls and video meetings, transcribes them and analyses what happens in them, alongside your emails and your CRM. Its AI summarises calls, flags deals that look at risk and helps managers coach their teams.
It is built for sales teams in growing and larger companies rather than for individuals.
Why use it
- Every sales call is recorded, transcribed and searchable.
- AI summaries and highlights save managers listening to whole calls.
- Calls, emails and CRM data come together for each deal.
How it works
- Talk to Gong’s sales team about a plan for your team.
- Connect your calendar, video meeting tool, email and CRM.
- Agree how you will tell customers that calls are recorded.
- Review call summaries and deal alerts each week.
How hard is it to use?
Intermediate Some set-up, or a little practice, to get good results.
Day to day it is easy for salespeople, but connecting it to your CRM and agreeing recording rules takes work, which is why we rate it Intermediate.
What it costs
Paid plans. Paid plans only, priced for teams; ask Gong for a quote.
Prices change often, so check Gong’s own site before you pay.
Watch out for
- Customers and colleagues must know calls are recorded, so agree how you tell them.
- It is a big investment for a small team, so check you will use it fully.
- Recordings hold personal data, so set how long they are kept.
Your data
Recordings hold personal data about your customers and staff. Check Gong’s privacy and security pages for where data is stored and how long it is kept, and set your own rules for keeping it.
We haven’t confirmed that Gong can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.