Our verdict
Being tested. An editor is using Framer hands-on; the verdict and score appear here once they sign it off.
What it does
Framer is a website builder that works like a design tool: you lay out pages freely on a canvas and publish them as a fast website. Its AI agents build and change pages from a description, and its AI can translate your site into other languages.
Framer is based in Amsterdam and suits designers, start-ups and anyone who wants a distinctive site.
Why use it
- Design freedom, with animations and effects that need no code.
- AI agents build a page from a short description, and you can edit everything they make.
- A built-in content system for blogs and pages you update often.
- A free plan lets you design and publish a site on a Framer address.
How it works
- Sign up and start from a template or a blank page.
- Describe a page to let the AI build it.
- Change the design, text and images on the canvas.
- Connect your own domain on a paid plan.
- Publish, and update the site whenever you like.
How hard is it to use?
Intermediate Some set-up, or a little practice, to get good results.
Easy if you’ve used design tools like Figma or Canva; otherwise expect some learning, which is why we rate it Intermediate.
What it costs
Free plan; paid plans. A free plan with a Framer web address, a “Made in Framer” banner and some AI credits to try the agents. Paid plans (Basic, Pro and Scale) add your own domain, more pages and more visitors, and extras such as AI translation into more languages cost more.
Prices change often, so check Framer’s own site before you pay.
Watch out for
- Check it covers what you need, such as selling online, before you commit.
- Costs grow with extras such as more languages and more visitors.
- Check AI layouts and translations before you publish them.
Your data
Check Framer’s privacy policy and AI terms for how its AI tools use your content, and where form submissions and visitor data are stored.
We haven’t confirmed that Framer can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.