Our verdict
Being tested. An editor is using Wix hands-on; the verdict and score appear here once they sign it off.
What it does
Wix is a website builder. Its AI website builder, Wix Harmony, takes a description of your business, then creates a site with pages, text and images that you can keep changing by chatting with its AI or in a drag-and-drop editor.
You can add an online shop, bookings, a blog or event tickets. It suits small businesses and individuals who want a site without hiring a designer.
Why use it
- A complete first draft of your site from a short conversation.
- A drag-and-drop editor for changing anything it makes.
- Add a shop, bookings or a blog when you need them.
- A free plan lets you try it before you pay.
How it works
- Sign up and choose to create your site with AI.
- Answer its questions about your business.
- Review the site and edit the text, images and layout.
- Upgrade to a paid plan to use your own domain and take payments.
- Publish your site.
How hard is it to use?
Beginner Easy to start. You need an account, not any technical know-how.
Made for beginners: you answer questions, then change what it makes by clicking and dragging.
What it costs
Free plan; paid plans. A free plan with Wix branding and ads and a Wix web address, and the AI builder works on it. Paid plans add your own domain and remove the ads, and you need a paid plan to take payments.
Prices change often, so check Wix’s own site before you pay.
Watch out for
- Moving to another platform later is hard, because you can’t export a Wix site to host elsewhere.
- Check AI-written text and images before you publish them.
- Apps and add-ons can raise the monthly cost.
Your data
Check Wix’s privacy policy and AI terms for how its AI tools use your content and where your customers’ data is stored before you collect customer details.
We haven’t confirmed that Wix can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.