Describe your brand’s voice
Turns examples of your writing into a voice guide anyone can follow.
Here are examples of writing from my business that sound right to me: [paste three to five short examples you’ve published, such as posts, emails or web pages]. Analyse them and write a short voice guide: three to five words that describe our voice, each with what it means and what it doesn’t; do and don’t examples; words and phrases we use and avoid; and how we write headlines, calls to action and replies to complaints. Then, as a test, rewrite this sentence in our voice: [a sentence that doesn’t sound right yet].
Tips for a better answer
- Share the guide with everyone who writes for you, and paste it in at the start of any AI chat about your marketing.
- Review it after a month. A voice guide gets better as you see what works.
An example, filled in
Here are examples of writing from my business that sound right to me: “Fresh out of the oven at 7am. First come, first served, as always.” “We’re shut on Monday for a deep clean. Back on Tuesday with extra cinnamon buns to make up for it.” “Sorry your loaf was flat. That’s on us: bring it in and we’ll swap it, no receipt needed.”. Analyse them and write a short voice guide: three to five words that describe our voice, each with what it means and what it doesn’t; do and don’t examples; words and phrases we use and avoid; and how we write headlines, calls to action and replies to complaints. Then, as a test, rewrite this sentence in our voice: Our establishment is delighted to announce the introduction of an innovative range of artisanal baked goods..
Before you paste it in. Leave out names, contact details, passwords and anything confidential. At work, use the AI tools your employer has approved, and check what comes back before you rely on it. Using AI at work safely
More on this kind of job: AI for a small business: where to start, a free Learning Hub guide.
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