Prompts that get you a better answer

Tips for a better answer

• Add one real detail, such as who baked it or why: specifics beat superlatives.
• Check every claim before you post. If you can’t back it up, take it out.

An example, filled in

Write a Instagram post for a family-run bakery in Bristol that makes sourdough and cakes. It’s about our new gluten-free loaf, on sale from Saturday. The people I want to reach: local people who can’t eat gluten, and their families. What I want them to do: come in and try a free sample this weekend. Keep it under 80 words, in a friendly tone that sounds like a person, not an advert. No hype, no more than three hashtags, and no claims I haven’t given you. Give me three versions with different opening lines.

Tips for a better answer

• Send it to yourself first and read it on your phone, where most people will.
• Only email people who’ve agreed to hear from you, and always include a way to unsubscribe.

An example, filled in

Write an email newsletter for our community choir to members, supporters and people who came to our last concert. This month’s news, in rough notes: summer concert on 21 June at St Mary’s; we need two more tenors; new rehearsal room from September; thank you to the bake sale team, who raised £640. The one thing I most want readers to do: book tickets for the summer concert. Give me: three subject lines under 50 characters; a short opening that feels personal; a section for each item, with a heading; and one clear button label for the call to action. Under 300 words, in a friendly tone, with UK spelling. Don’t invent details, dates or offers.

Tips for a better answer

• Share the guide with everyone who writes for you, and paste it in at the start of any AI chat about your marketing.
• Review it after a month. A voice guide gets better as you see what works.

An example, filled in

Here are examples of writing from my business that sound right to me: “Fresh out of the oven at 7am. First come, first served, as always.” “We’re shut on Monday for a deep clean. Back on Tuesday with extra cinnamon buns to make up for it.” “Sorry your loaf was flat. That’s on us: bring it in and we’ll swap it, no receipt needed.”. Analyse them and write a short voice guide: three to five words that describe our voice, each with what it means and what it doesn’t; do and don’t examples; words and phrases we use and avoid; and how we write headlines, calls to action and replies to complaints. Then, as a test, rewrite this sentence in our voice: Our establishment is delighted to announce the introduction of an innovative range of artisanal baked goods..