Describe your brand’s voice
Turns examples of your writing into a voice guide anyone can follow.
Here are examples of writing from my business that sound right to me: [paste three to five short examples you’ve published, such as posts, emails or web pages]. Analyse them and write a short voice guide: three to five words that describe our voice, each with what it means and what it doesn’t; do and don’t examples; words and phrases we use and avoid; and how we write headlines, calls to action and replies to complaints. Then, as a test, rewrite this sentence in our voice: [a sentence that doesn’t sound right yet].
Tips and an example: Describe your brand’s voice
Tips for a better answer
- Share the guide with everyone who writes for you, and paste it in at the start of any AI chat about your marketing.
- Review it after a month. A voice guide gets better as you see what works.
An example, filled in
Here are examples of writing from my business that sound right to me: “Fresh out of the oven at 7am. First come, first served, as always.” “We’re shut on Monday for a deep clean. Back on Tuesday with extra cinnamon buns to make up for it.” “Sorry your loaf was flat. That’s on us: bring it in and we’ll swap it, no receipt needed.”. Analyse them and write a short voice guide: three to five words that describe our voice, each with what it means and what it doesn’t; do and don’t examples; words and phrases we use and avoid; and how we write headlines, calls to action and replies to complaints. Then, as a test, rewrite this sentence in our voice: Our establishment is delighted to announce the introduction of an innovative range of artisanal baked goods..