Our verdict
Being tested. An editor is using Ideogram hands-on; the verdict and score appear here once they sign it off.
What it does
Ideogram makes images from text descriptions. It is known for putting readable words into images more reliably than many image tools, which makes it useful for posters, social posts, logos and greetings cards.
You can choose styles and shapes and remix an image into a new one, and on paid plans you can edit parts of an image with Magic Fill.
Why use it
- It is good at putting readable words into images.
- Styles and shapes for posters, posts and cards.
- A free plan lets you try it.
How it works
- Sign up on the Ideogram website or app.
- Describe the image, putting any words it should show in quotation marks.
- Choose a style and shape, then generate.
- Pick the best result, edit it if your plan allows, and download it.
How hard is it to use?
Beginner Easy to start. You need an account, not any technical know-how.
Type a description and choose from the results, which is why we rate it Beginner.
What it costs
Free plan; paid plans. A free plan with a weekly allowance of credits, and everything you make on it is public. Paid plans add more credits, keep your images private and unlock editing tools.
Prices change often, so check Ideogram’s own site before you pay.
Watch out for
- On the free plan everything you make is public, so don’t use it for anything confidential.
- Check the spelling in every image: it is good with words, not perfect.
Your data
Images made on the free plan are public; paid plans keep new images private until you publish them. Check Ideogram’s privacy policy for how your prompts are used.
We haven’t confirmed that Ideogram can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.