Midjourney

What it does

Midjourney generates images from text descriptions. It is known for striking, artistic results: illustration, concept art, moods and styles.

You describe what you want, then refine it with variations and edits until it looks right.

Why use it

• Some of the most beautiful image generation available.
• Great for mood boards, concepts and illustration.
• Fine control over style, framing and detail.
• A large community to learn from.

How it works

1. Sign up on the Midjourney website and choose a plan.
2. Describe the image you want in a prompt.
3. Pick from the results and ask for variations or upscales.
4. Use editing tools to change parts of an image.

How hard is it to use?

Intermediate Some set-up, or a little practice, to get good results.

Simple to get an image; harder to get exactly the image you want. Learning its prompt style and settings takes time.

What it costs

Paid plans. Paid plans only, priced by how much image generation you use each month.

Prices change often, so check Midjourney’s own site before you pay.

Watch out for

• Images can look generic until you learn to write detailed prompts.
• Using generated images commercially has licence rules. Check them.

Your data

Images you make can appear in its public gallery unless you are on a plan with private generation.

Midjourney doesn’t offer UK data storage, so check where it keeps your data before you share anything private or about other people.