Our verdict
Being tested. An editor is using Jasper hands-on; the verdict and score appear here once they sign it off.
What it does
Jasper is an AI platform for marketing teams. You teach it your brand voice, style rules and product facts, and it drafts blog posts, emails, adverts and social posts that follow them, with templates and workflows for common campaigns.
It suits businesses with a marketing team producing a lot of content. Individuals may get similar results from a general assistant.
Why use it
- Brand voice settings keep content consistent.
- Templates and workflows for common marketing jobs.
- It is built for teams, with shared projects and controls.
How it works
- Choose a plan on the Jasper website.
- Set up your brand voice and add facts about your products.
- Pick a template or describe the content you need.
- Edit the draft and check every claim before you publish.
How hard is it to use?
Intermediate Some set-up, or a little practice, to get good results.
Easy to draft with, but setting up your brand voice and workflows takes time, which is why we rate it Intermediate.
What it costs
Paid plans; free trial. A paid Pro plan, with a seven-day free trial, and a Business plan priced for larger teams, with more brand voices and AI agents.
Prices change often, so check Jasper’s own site before you pay.
Watch out for
- AI drafts can be bland or wrong, so edit and fact-check everything.
- A general assistant such as ChatGPT or Claude may be enough for a small business.
Your data
Check Jasper’s privacy policy and terms for how your content and brand information are used and stored.
We haven’t confirmed that Jasper can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.