Our verdict
Being tested. An editor is using Manychat hands-on; the verdict and score appear here once they sign it off.
What it does
Manychat automates conversations on Instagram, Facebook Messenger and WhatsApp. It can reply when someone comments a keyword, answer common questions, collect email addresses and send links, and its AI features can understand messages and write replies.
It suits creators and small businesses that get lots of messages on social media.
Why use it
- It replies instantly to comments and direct messages.
- Ready-made templates for common automations.
- AI can understand questions and draft replies.
How it works
- Sign up and connect your Instagram or Facebook account.
- Pick a template, such as replying when someone comments a keyword.
- Write the messages it sends, and test them.
- Switch it on and check conversations regularly.
How hard is it to use?
Beginner Easy to start. You need an account, not any technical know-how.
Templates make the first automation quick, which is why we rate it Beginner.
What it costs
Free plan; paid plans. A free plan for a small number of active contacts a month on two channels, without WhatsApp. Paid plans are priced by active contacts, and AI replies come with the Pro plan.
Prices change often, so check Manychat’s own site before you pay.
Watch out for
- Make it clear people are talking to an automated system, and let them reach a person.
- Follow each platform’s rules on automated messages, or your account could be restricted.
Your data
Manychat collects data about the people who message you. Check its privacy policy, and mention it in your own privacy notice.
We haven’t confirmed that Manychat can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.