Our verdict
Being tested. An editor is using Metricool hands-on; the verdict and score appear here once they sign it off.
What it does
Metricool brings your social media together: schedule posts, see how each network is doing, track your ads and compare yourself with competitors, all from one dashboard. Its AI assistant helps draft captions.
Metricool is a Spanish company, and it suits small businesses, freelancers and agencies that want scheduling and reports without a big bill.
Why use it
- Scheduling and reports in one place.
- Track your posts and your paid ads together.
- Compare your accounts with competitors.
- A free plan for one brand.
How it works
- Sign up and connect your social accounts.
- Schedule posts in the planner, with AI help for captions.
- Check how each network is doing in the reports.
- Download reports to share with your team or clients.
How hard is it to use?
Beginner Easy to start. You need an account, not any technical know-how.
Clear and simple to start, which is why we rate it Beginner.
What it costs
Free plan; paid plans. A free plan for one brand, with a monthly limit on scheduled posts and AI credits, which doesn’t include LinkedIn or X. Paid plans add more brands, more posts and fuller reports.
Prices change often, so check Metricool’s own site before you pay.
Watch out for
- Check AI-written captions before they go out.
- Reports only cover the accounts you connect.
Your data
Metricool can post and read data for your accounts. Check its privacy policy, and remove access for people who leave.
We haven’t confirmed that Metricool can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.