Our verdict
Being tested. An editor is using Sprout Social hands-on; the verdict and score appear here once they sign it off.
What it does
Sprout Social is social media software for businesses. Teams schedule posts, reply to comments and messages from a shared inbox, track what people say about the brand and get detailed reports. Its AI features help draft replies and posts.
It suits marketing and customer care teams in growing and larger businesses.
Why use it
- Clear, detailed reports on what works.
- A shared inbox for comments and messages across networks.
- AI help with drafting posts and replies.
How it works
- Start a free trial and connect your social accounts.
- Schedule posts in the publishing calendar.
- Reply to messages together in the shared inbox.
- Use the reports to plan what to post next.
How hard is it to use?
Intermediate Some set-up, or a little practice, to get good results.
Well designed, but there is a lot to learn, which is why we rate it Intermediate.
What it costs
Paid plans; free trial. Paid plans priced per user (Essentials, Standard, Professional and Advanced), after a 30-day free trial with no card needed. Higher plans add more AI features, and listening is a paid add-on.
Prices change often, so check Sprout Social’s own site before you pay.
Watch out for
- Per-user pricing adds up for bigger teams.
- Check AI-drafted replies before they go out.
Your data
Sprout Social can post and read messages for your accounts. Check its privacy policy, and remove access for people who leave.
We haven’t confirmed that Sprout Social can keep your data in the UK, so check where it keeps your data before you share anything private or about other people.