AI tools, tested and unjargoned

Plain-English verdicts on 135 tools, a level for each one, and deals for readers.

Best AI tools for marketingRanked by our editors · updated 6 Oct 2026

ToolBest forLevelPriceOur verdict
BrevoEmail, text message and WhatsApp marketing with a simple CRM, formerly called Sendinblue, with AI writing help.Affordable email marketingBeginnerFree plan; paid plansBeing tested
BufferPlans and schedules posts for your social media accounts in one place, with an AI assistant for ideas and captions.Small businesses posting regularlyBeginnerFree plan; paid plansBeing tested
MailchimpEmail marketing for small businesses: build a list and design and send newsletters, with AI help to write them.Newsletters for small businessesBeginnerFree plan; paid plansBeing tested
ManychatAutomates replies to Instagram, Facebook Messenger and WhatsApp messages and comments, with AI options.Answering Instagram messages automaticallyBeginnerFree plan; paid plansBeing tested
MetricoolPlans, schedules and reports on social media posts and ads in one place, with AI help for captions.Small businesses tracking social resultsBeginnerFree plan; paid plansBeing tested

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